Welcome to Organic-Search-Engine-Marketing.co.uk
If you've got a website you'll already know that getting a good search engine position is important. Search engines are the most common way that new visitors will find your website so it's important to target your marketing efforts to getting the optimum search engine position for the keywords that you want. Organic search engine marketing (the kind that I advocate) is the art of getting good quality inbound links to your site from other highly ranked sites.
New rank checking tool
on Saturday 06 May 2006 - 21:02:59 | by PhilGoogle doesn't just have one big index, instead they have multiple data-centres scattered around the world and each has its own index. Keeping them all synchronised is an impossible task as this rather handy ranking tool shows. Basically it queries each of the Google data centres for the same query and shows you where you rank, how many pages have been indexed, the cache date, PageRank together with link data from MSN and Yahoo. Very useful.
Google profits from mis-typed domain names
on Wednesday 03 May 2006 - 09:15:47 | by PhilOne of my first posts on this blog was about how it's worth registering the common mis-spellings of your domain name in order to prevent your competitors from registering them and directing your potential customers to their own sites. But that's not the only reason.
Thanks to Google's AdSense program pretty much anybody can throw together a page, stick AdSense adverts on it and start to generate some income. In fact this has spawned an entire industry of ready-made low quality content sites just made for AdSense. Plenty of enterprising people have realised this and have started registering mis-spelling of popular sites and plastering them with AdSense adverts. Not only do they benefit but so does Google !
Thanks to Google's AdSense program pretty much anybody can throw together a page, stick AdSense adverts on it and start to generate some income. In fact this has spawned an entire industry of ready-made low quality content sites just made for AdSense. Plenty of enterprising people have realised this and have started registering mis-spelling of popular sites and plastering them with AdSense adverts. Not only do they benefit but so does Google !
Amazon switches to Microsoft from Google
on Tuesday 02 May 2006 - 19:04:18 | by PhilMicrosoft recently scored an important win against arch-rival Google over the weekend, as Amazon.com began using its technology to power the Internet retailer’s A9 search engine. A9 breaks down searches into various categories, such as Web searches, book searches, and blog searches. It is a stand-alone search site, www.a9.com, as well as the search technology used on the Amazon Web site.
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FireFox SEO plug-in
on Thursday 27 April 2006 - 13:02:46 | by PhilWe've just stumbled across a really neat tool that'll help you if you're building links to others sites. The SearchStatus SEO FireFox toolbar extension lets you view its Google PageRank, Google Category, Alexa popularity ranking, Alexa incoming links, Alexa related links and backward links from Google, Yahoo! and MSN all in one place. This allows you to gauge the value of a potential link partner in one glance. Highly recommended !
Use longer phrases in your link campaigns
on Tuesday 25 April 2006 - 11:26:43 | by PhilFor a search engine to return relevant results it needs to know what each page is about. But how does it do this ? By analysing the number and proximity of keywords on each page the search engine can get a reasonable idea of the page content but another way is to to look at the anchor text of links pointing to each page.
'The what ?' I hear you say ?
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'The what ?' I hear you say ?
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